Website Design and Beyond
Websites are essential communication tools for all brands, and I have extensive experience working on dozens. I start by creating wireframes to help stakeholders establish the content structure, followed by detailed visual mockups that utilize a design system. I offer comprehensive feedback on functionality, hierarchy, visual design, and user interaction to ensure the website or landing page is optimized for success. Additionally, I design animated elements to capture attention and enhance concepts.
I created this easter egg fireworks animation over Pricing in the site navigation because we were running a limited-time discount. It was positively called out on social media for being a delightful little interaction.
I updated our Partner Program page with custom photos taken by me, and came up with the idea of game-like coins to communicate the win-win value of the program. In other assets, such as this email banner, they made a great animation.
This website hero animation was designed for the launch of Smart Builder, a product by Unbounce. Visual design: Jorge Puebla | Photography and animation: Alana Thorburn-Watt
Art direction: Cecilia Martinez
I designed this chatbot concept using an icon that would be warm and familiar to the target audience: the medicine wheel.
My studio did a project with the BC Psychological Association in 2018 to reimagine how their member portal could look, and how the information could be better organized and easier to navigate. The client's wish list included event registration and a referral service. During the discovery project phase, we did a card sorting exercise and user flow diagrams.
UX Design and Research: Mel King
