Product Explainer Videos
I have worked on many different explainer video projects, from discovery all the way to the distribution phase. These are generally created within 1-6 months depending on budget, resources, style, and project goals. The key to a great explainer is a metaphor that resonates with the target audience.
Unbounce: Revolutionize your marketing with high-performing landing pages
As a Senior Multimedia Designer at Unbounce, I created this demo video in collaboration with the Brand and Product Marketing teams. It combines motion graphics, stock footage, and some custom footage we shot. One of our main objectives was to support the Sales team so they wouldn't have to give so many live demos. We created many versions and lengths for different use cases but this 2min version was ideal for top-of-funnel audiences (2023).
Art direction: Cecilia Martinez | Script: Banafshe Salehi | Voice acting: Jeffrey Holz (Voices.com)
Results: Enhanced sales efficiency and audience engagement
We developed 10 tailored video versions for different use cases and audiences, which were added to Unbounce's Sales Enablement Library. These videos significantly reduced the Sales team's reliance on live demos, allowing them to focus more on high-level strategic initiatives.
Additionally, the audience can now explore the full Unbounce platform through a 2-minute interactive video, catering to the 66% of consumers who prefer short-form content over reading web pages.
Mastering in 4K resolution, we proved that YouTube prioritizes indexing 4K content, meaning higher visibility and engagement. These videos were widely distributed across multiple channels, including our website, social media, the Community, competitive landing pages, and the Video Library, ensuring broad reach and engagement among both customers and prospects.
Mobify: Front-end as a service
This isometric-style animated explainer racked up over 19k views upon initial release and has been featured on company's home page. It was conceptualized by the small team at Umbrella Pro, led by me, and the Design Director at Mobify (2019).
Storyboard: David Acuña (Umbrella Pro)
