Testimonial Videos
Testimonial videos are one of the most powerful marketing tools. What better way to promote your product or service than by letting your customers share their experiences? Over the years, I've explored various interview and storytelling techniques. Depending on the brand, testimonials can be fully or partially scripted, allowing for authentic content.
Unbounce x Going: How a three-word test led to a 104% conversion increase
Script supervision: Carla Lynn | Production assistance: Ana Nieto and Cecilia Drozdz
I did some studio photography of the interviewees to be used in more marketing materials related to this customer story.
Visual concepts: Ana Nieto
Why work here: Your career at Unbounce
This recruitment and employer branding video was my first project as an employee at Unbounce, and it remains one of my proudest achievements. The original task was creating a creative 45sec clip for an awards gala. We built upon the idea and extended the length with more interviews recorded in the studio space I set up. We also shot or added existing b-roll to capture the warm, friendly, and hybrid work company culture.
Script: Garrett Hughes | Creative Director: James Thomson
I worked closely with our social media strategist to plan or re-format content for Instagram Stories and Highlights.
