Podcast Branding and Production
Podcasts are a dynamic medium for education, entertainment, and marketing. In an age where multitasking is the norm, podcasts allow us to consume content while on the go, making them incredibly popular.
I've had the privilege of being involved in production of two exceptional podcast projects. For Unprompted, I served as the technical producer, meticulously setting up a recording space and ensuring seamless technical operations for both on-site and remote recordings. For Pulse of Change, I crafted the brand identity and am currently developing all marketing materials, ensuring the podcast reaches and resonates with its target audience.
Results
Unprompted achieved the top 5% of global podcast popularity, and has had over 50,000 listeners.
"The podcast, hosted by Unbounce’s Chief Marketing Officer, Pete Housley, has captivated marketing professionals, industry insiders, and AI enthusiasts alike with its insightful discussions on the latest and greatest AI use case for marketers and thought-provoking interviews with industry experts."
I used ChatGPT and Midjourney heavily throughout the process of branding the Pulse of Change podcast. The final artwork (heart-shaped globe) was created in Midjourney and then edited in Photoshop. The heart rate monitor from Apple Watch influenced the design. I mapped out the entire process in Figma in collaboration with the podcast hosts.
