Unbounce Apps Promo Video
When Unbounce launched no-code apps for landing pages in 2022, the Product Marketing Director knew that a video would be the best way to communicate its value to customers and prospects. I collaborated with a copywriter to storyboard and create the video. I'm proud of how we adapted the messaging and conveyed the brand’s essence within this short video format, all within a tight one-month timeframe.
Process
While working on many video projects at Unbounce, the writers and I developed a process by testing different tools and discovering the most effective and efficient workflow. We found that having a Google Doc for the script, as well as a planning board in Miro, worked best for collaboration and stakeholder review cycles.
Voice acting: Chloe Taylor | Script: Ayesha Renyard
Tools: Miro, Figma, After Effects, Premiere Pro, Blender
As a member of the design team, I collaborated with the designers and our Art Director on these video assets. The 3D-looking icons were originally 2D but I wanted to have true 3D assets in this video because they unlock more interesting animation opportunities. So I recreated them in Blender, either by modifying existing models found online or creating them from scratch.
Budget
I proposed a small budget to get the resources needed to achieve our agreed-upon vision:
Voice over: $1500 | Stock video: $300 | 3D models: $50 | All other assets came from our subscriptions like Artlist.io (music track) and Envato Elements (sound effects)
